Ever since she began posting her daily outfits under the blogspot Sincerely, Jules in 2009, Julie Sariñana has made quite the name for herself in the fashion blogosphere. Readers and editors alike (us included) have latched on to her trademark relaxed, California style and effortless ability to mix vintage and current threads. When she’s not crafting outfit posts, traveling for work, reporting from fashion week or killing it on social media (she has over a million Instagram followers), she’s busy collaborating with brands like Sézane, Aritzia and Mango and designing her own line of off-duty merch.
Sariñana’s foray into fashion design seems like a natural next step for the style purveyor. Her webshop stocks screenprinted tees with tongue-in-cheek slogans like “Célfie” and “Dry Clean Only,” cozy sweatshirts and snapback caps. Her motto, “Dream Believe Achieve” could not be more appropriate. We can’t wait to see what she has in store for the future. Read on to find out what makes one of our favorite bloggers tick.
Photo credits: Photographed by Argelia Guerra (left). Temoc Gonzalez (right) for Sincerely, Jules S/S 14 Lookbook, courtesy of Sincerely, Jules.
Photo credits: Photographed by Temoc Gonzalez, courtesy of Sincerely, Jules.
Photo credits: Photographed by Temoc Gonzalez, courtesy of Sincerely, Jules.
Main image photo credit: Temoc Gonzalez