Openings: New Photography 2010 at MoMA

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Emily Kropp

By Emily Kropp in Culture Features
on August 25, 2010

Featuring the photography of Roe Ethridge, Elad Lassry, Alex Prager, and Amanda Ross-Ho, MoMA's latest exhibit is not to be missed.

Openings: New Photography 2010 at MoMA

The four artists featured in the MoMA’s exhibit, “New Photography 2010,” draw their inspiration from print media and cinema to produce images that are haunting, moving, and give the viewer a serious feeling of déjà vu. The artists whose work will be on view include Roe Ethridge, Elad Lassry, Alex Prager, and Amanda Ross-Ho.

MoMA offers a description of their respective styles: “Ethridge takes his pictures in “editorial mode,” directly borrowing from commercial images already in circulation, including outtakes from his own illustrational magazine work. Lassry defines his practice as one consumed with pictures, meaning with generic images lifted from consumer society, such as Hollywood publicity stills and design illustrations. Ross-Ho’s hand-drilled sheetrock panels lined up with found pictures and mural-scale images of studio residues renegotiate the various stages of the creative process. Prager takes her cues from pulp fiction and the fashion images of Guy Bourdin to construct filmic narratives starring women disguised under synthetic wigs, dramatic makeup, and retro polyester attire.

We love the idea of print and film inspiring new photography, and can't wait to check out the exhibit. Here's a sneak peek of the artists' work; the exhibit will run from September 29th to January 10th 2011, so you've got plenty of time to check it out.

Top: Alex Prager. Desiree. 2007. Chromogenic color print, 36 x 47 1/2" (91.4 x 120.7 cm). Image courtesy the artist and Yancey Richardson Gallery, New York.

Alex Prager. Julie. 2007. Chromogenic color print, 36 x 47 1/2" (91.4 x 120.7 cm). Image courtesy the artist and Yancey Richardson Gallery, New York. © 2010 Alex Prager

Roe Ethridge. Pigeon. 2001. C-print, 38 X 30 inches. Image courtesy of the artist and Andrew Kreps Gallery, New York.

Elad Lassry. Woman, paperclips, Woman, pencils. 2009. C-print diptych. Each: 12 1/2 x 9 3/4 inches (31.8 x 24.8 cm). Image courtesy of the artist and David Kordansky Gallery, Los Angeles.

Amanda Ross-Ho. Me/Lucy. 2008. Light jet print, 25 x 36 inches. Courtesy of the artist and Cherry and Martin Gallery, Los Angeles.

New Photography 2010: Roe Ethridge, Elad Lassry, Alex Prager, Amanda Ross-Ho
September 29, 2010–January 10, 2011
The Edward Steichen Photography Galleries at the Museum of Modern Art, third floor.

Will you be checking out the exhibit? Let us know what you think!

http://moma.org/visit/calendar/exhibitions/1063

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